Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Uncovered the critical social and cultural barriers preventing Rwandans from accessing sustainable and nutritious food, ultimately informing strategic interventions that significantly enhanced the availability and adoption of fortified whole grains.

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

More Projects

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

More Projects

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Insight Driven Strategy

Airtel 'Na Bado' Campaign (2025)

Leveraged the power of shared history and aspirational continuity, reframing past engagement as a compelling foundation for future loyalty and emotional resonance within the Kenyan market.

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Breaking the Barriers to Better Nutrition

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Audience & Trend Insights

Understanding Hybrid Car Adoption in Kenya

Exploring the mindsets and barriers influencing Kenya’s shift to hybrid vehicles.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

Insight Driven Strategy

'WiFi Chasers' Campaign

Turning the WiFi chaser trend into a playful, insight-led campaign that boosted Telkom’s streaming bundle appeal among young professionals.

More Projects

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Audience & Trend Insights

Predicting Income, Informing Policy

Using machine learning to forecast income levels and guide smarter policy, business, and social impact decisions, earning second place in a global data competition.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Foresight & Market Positioning

Predicting Credit Default Risk

Building a high-accuracy model to predict credit defaults, helping American Express balance risk management with a better customer experience.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Insight Driven Strategy

Gathering the Pride

Transforming Kenya Airways’ WRC Safari Rally sponsorship into an experience-led platform that celebrated African pride, adventure, and community, while driving tourism and brand love.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.

Audience & Trend Insights

Insights Engine

Built a multi-market insights platform that powered over 40 projects across Sub-Saharan Africa, transforming audience understanding and strategy efficiency for Ogilvy Africa.