“A special effect without a story is a pretty boring thing.” ~ George Lucas (Creator of Star Wars)

"You have to understand who you’re telling the story to, and why they should care." ~ Shonda Rhimes, Tv Producer & Writer, 2015

"The problem with logic is that it kills off magic. And colour, like all design, is a form of magic, it works in ways logic can’t always explain, but the results are undeniable." ~Rory Sutherland

"However beautiful the strategy, you should occasionally look at the results." ~ Sir Winston Churchill

The most powerful product placement is when your brand becomes part of the conversation...literally." ~ Marc Pritchard, Chief Brand Officer, Procter & Gamble